Surprises Are Best Left For Valentine’s Day
Don’t you enjoy it when a loved one surprises you with a nice dinner out, or a getaway weekend to unwind? Who doesn’t? Or how about when you receive that special gift you’ve always wanted, but never purchased yourself? Surprises like these put a smile on our faces and are some of the greatest moments in life.
But what about getting a call in the middle of the night that an exit kiosk is down and there is a line of cars waiting to get out? Or your monthly parkers’ prox cards suddenly stop working on a Monday morning? Those surprises aren’t quite as fun, right?
Something I hear all the time from parking industry leaders is that they are tired of the troublesome surprises that pop up every day. Whether it be surprise maintenance issues, customer service snafus, or hidden fees that appear out of nowhere, parking executives wish they could keep the surprises for Valentine’s Day, not parking operations.
Wouldn’t it be great to come to work every day and not have to fight fires or explain surprise costs to stakeholders? What new opportunities would that open? How much money would you save on headache medicine? Predictability is the friend of parking professionals, and the enemy of aspirin makers.
Unfortunately, these surprises are just accepted as a part of doing business, and parking professionals simply resign themselves to the fact that they will continue to suffer from parking headaches for the foreseeable future. However, that doesn’t need to be the case. Technology innovation in the parking industry has allowed operators to vastly simplify operations, which has enabled increased operational efficiency and reduced the number of unwanted surprises. It’s simple math: operational inefficiency + complicated equipment = greater chance for a system break down. It’s time to reverse that equation.
FlashParking, as a relatively new player in the space, has the benefit of seeing the industry through a fresh set of eyes rather than conforming to the way it has always been done. We have built our entire solution portfolio from the ground up using “No Surprises” as our guiding tenet. No surprises for you, the parking operator or asset owner, and no surprises for your guests—the parkers.
No Surprise Maintenance – “It just works…until it doesn’t.”
Isn’t it funny how parking equipment always breaks down at the worst time? Kind of like when you drop a piece of bread with jelly on the floor, it always lands jelly-side down. Murphy’s Law sure loves the parking industry. Well, instead of just accepting the metaphorical jelly-side down, it’s time to look to solutions that will ensure less maintenance, less unexpected downtime, and more reliability.
“That’s the way we’ve always done it,” is a phrase that has killed many businesses. There’s no quicker way to win the race to the bottom than by running a company that can’t evolve and adopt new ways of doing things to better position itself for success. Constant, unplanned maintenance issues create an undertone of anxiety. Now, we all know there is no way to completely eliminate issues, but with the right solutions, you can limit them, troubleshoot your own problems quickly, replace failed components yourself in a matter of minutes, and even be alerted to issues and fix them before they ever affect your guests. The days of stressing over unplanned issues causing extended downtime are a thing of the past. For instance, what if you could replace a ticket printer yourself in a matter of minutes with a turn of a few screws and plugging in USB connection, rather than calling a technician and waiting sometimes days for them to come out and fix the issue? Parking equipment doesn’t need to be overly complex and require a university degree to perform basic maintenance. Plug and play equipment components are standard in so many industries, it just makes sense that this model is becoming the new normal in parking for better, more efficient operations.
No Surprise Pricing and Costs – “No more getting ‘nickel and dimed’ to death”
There’s nothing more infuriating than surprise fees that pop up after the contract is negotiated and signed. You thought it was all spelled out in the contract, but you suddenly get hit with an extra fee for a standard software update or a security patch. Why wasn’t this unhappy surprise factored into the overall cost? Getting nickel and dimed for every minor update is not a good way to ensure loyalty. With a cloud-based software platform running your PARCS equipment, however, you can save those nickels and dimes, as all updates can be done remotely and automatically. No more having a technician come out, close a lane, make an update and re-configure the equipment. The cloud promotes complete flexibility, scalability, and cost-saving efficiency by removing those surprise fees and simplifying the process.
No Surprise Security Compliance – “Take the Worry out of Ensuring Compliance”
Security compliance, specifically PCI compliance, is one of the most misunderstood and anxiety-inducing aspects of running a parking operation. No one wants to be the next Home Depot or Target, making the news for a payment card security breach. Those surprises are far and away the worst kind of to get. Not only will it cause massive damage to your brand and customer trust, but the costs associated to recover from a breach can often cripple a company. Let’s face it, parking professionals are not experts in PCI compliance, so why not minimize the risk and surprises associated by passing that burden to your vendor who specializes in PCI security? A PARCS vendor that is a level 1 PCI service provider can off-load the responsibilities of PCI compliance from you and manage it for you. There is an old saying that any PR is good PR, but that phrase was coined prior to the age of cyber security breaches. So, take surprises out of the security equation and let your vendor handle the technical details to ensure instant and sustained, complete PCI compliance.
With today’s technology, there is no reason why you need to live with the inconvenient daily surprises in your job. A little predictability in your operations goes a long way. So, let’s reserve the surprises for Valentine’s Day.
Sign-up to receive news and product updates for FlashParking.
Stay up to date on the latest events, blogs, news, and testimonials via our Facebook, Twitter, LinkedIn, Instagram, and YouTube pages.
Social Media Feed
Want to know what FlashParking is up to? Check out our latest Instagram posts.
FlashParking’s Enterprise Platform Powers Mobility Initiative at Texas Medical Center, The World’s Largest Medical City
FlashParking, in partnership with LAZ Parking, announces the completion of a 200-lane Parking Access and Revenue Control System (PARCS) installation at Texas Medical Center (TMC)—the world’s largest medical complex—in just 44 days.read more
With a focus on bringing new vehicles and transportation services to today’s streets — from connected cars to scooters to rideshare — the transportation industry has historically overlooked an element of the mobility ecosystem that we hold near and dear to our hearts: parking. This thought leadership article explores the role parking technology plays in meeting the evolving needs of the parking and mobility industries.read more
Parkway and FlashParking announce the parking industry’s first enterprise-wide partnership through which FlashParking has become the exclusive parking technology provider for Parkway Corporation’s owned garage portfolio.read more
FlashParking, an innovative parking technology company, today announced the appointment of industry expert Jeffrey Johnson as the Vice President of Enterprise Solutions.read more
FlashParking and SpotHero Launch Bluetooth Parking in Austin Austin pilot program enables SpotHero drivers to enter FlashPARCS-equipped garages without rolling down car windows AUSTIN, TX, Oct. 23, 2018 – SpotHero, North America’s leading parking reservation...read more
Randy Smith, CEO of Real Estate Development firm, Weston Urban, shares how the company’s focus on technology to provide the highest levels of customer service to their tenants led them to FlashParking solutions.read more
Ryan Hunt, Chief Operating Officer for Premier Parking, talks about how FlashParking’s Cloud-based solution has helped maximize revenue and empowered the Premier team to make better business decisions.read more
Robert DeBurro, Executive Vice President & Manager Partner for LAZ Parking, shares why FlashParking is one of their key innovation technology partners.read more
I was listening to Internet Radio the other night while making dinner. Much to my kids’ dismay, I tuned into a classic station. Bob Dylan’s “These Times, They Are a-Changin” came on. As I was listening to it, it got me thinking. I started to draw comparisons to the parking industry. Now, you’re probably wondering what in the world does Bob Dylan’s classic song have in common with the parking industry? Well, a couple things really. First, like the title suggests, the parking industry is going through massive changes. The entire foundation of the industry is shifting to keep up with ever-changing customer demands. The industry of today looks barely recognizable to what it did just 5 years ago. And second, much of the business models, equipment, and processes in the industry are still hold-overs from not much more recent times than when Bob Dylan recorded his song in 1964.read more
My wife recently bought a new a car. We traded in a “well-loved,” 10-year-old Honda Pilot for a brand-new GMC Yukon. She loves her new car, but we both hated the car buying process. From the haggling over price, to the hours of sitting at the dealer waiting to sign all the paperwork, it’s just not a fun way to spend a Saturday. But you know what would make the process even worse? What if the dealer, instead of driving a shiny new car out front for us with keys in-hand, just handed us a giant box of parts, which we then had to take home and put the car together ourselves? I consider myself somewhat handy, however, I know my limitations. I am not capable of building a car in my garage. And I don’t think there is a YouTube video long enough to walk me through that project.read more
Want to see FlashParking in Action? Let us take you for a drive.
See for yourself how easy, intuitive, and powerful our valet and PARCS solutions are.
FlashParking 3801 South Capital of Texas Highway, Suite 250 Austin, TX 78704